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A new vehicle for advertisers to reach high-income, well-educated households is now available via a new bi-monthly magazine, M: The Magazine for Montessori Families, Brandweek reports. The magazine is 100 percent subscriber-underwritten, allowing it to be selective about advertisers. The target audience is parents in their mid-forties with a household net worth of at least $1 million.
Advertisers who have already come onboard include American Airlines, 1-800-Flowers, Oxford Press, and Windjammer Cruises. The magazine will have an initial print run of 100,000 copies, and expects to increase that to 300,000 by the Sept./Oct. issue.
M is published by M: Publishing LLC, a limited partnership created by BidGive International.
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