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The top social-networking site MySpace has grown to over 54 million users since its debut in 2004, attracting 2 1/2 times the traffic of Google Inc. and complaints that some site members are using MySpace to cause harm, reports Yahoo News. The free, ad-supported site allows registered users to personalize their profile features, upload photos, message friends, and update an online journal.
In one day, MySpace gets as many as 180,000 new users. As the network of members increases, so does the value of the service, inspiring MySpace owners to offer more features. With the growing success of the site, MySpace has started its own record label, plans to expand internationally, and hopes to offer services to filmmakers, comedians and fashion designers.
MySpace has recently had to address the worries of parents, schools and law enforcement officials that the site is exposing users - one forth of which are minors - to danger. The site is suffering a drop in advertising and the backlash of allegedly being connected with the murder case of a young girl. The validity of users profile information is also cause for concern.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
