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February 15th, 2006

Online Ad Inventory - Now You See It, Now You Don’t

In the online utopia, there was supposed to be ad inventory as far as the eye could see - into infinity and beyond, theoretically - but “theory just ain’t what it used to be,” writes Steve Smith in OMMA Magazine (via MarketingVox). Admittedly, the crunch is in specific categories, such as auto, pharmaceuticals and entertainment. “Jumpstart’s network of contextual auto sites was 100 percent sold out in 2005,” says Mitch Lowe, the CEO of Jumpstart Media.

Related topics: Entertainment, Healthcare, Buying, Automotive, Interactive, Agencies, Television...    email this    permanent link

Havas’s Media Unit Signs on for PPM

As more agencies commit to using Arbitron’s PPM radio audience estimates when they are fully deployed - MPG, the media buying and planning unit of Havas, is the latest to sign a contract to use PPM, Radio Ink reports - it looks as though radio broadcasters will soon have to embrace the new measurement system as well if they wish to keep buyers happy.

Related topics: Planning, Signs of What's to Come, Measurement/Analytics, Buying, Agencies, Radio...    email this    permanent link

AOL Bows Chinese-Language Portal

On Monday, America Online debuted a Chinese-language internet portal, which offers web search, blogs, email, video, and news and entertainment from Asia, Europe, and North America, Mediapost writes. The portal will have the same ad inventory as AOL’s English portal until advertising changes to directly target Chinese-American and Chinese-speaking community in the U.S.

Related topics: Planning, Search Engine Marketing, Signs of What's to Come, Online Networks, Europe, Asia, Buying, Demographics, Interactive...    email this    permanent link

Rare Ad Page Growth Found in Newsweeklies

The figures released last week by the Publishers Information Bureau showed that while the average number of consumer magazine ad pages fell 1.9 percent, ad pages in newsweeklies experienced surprising growth - most with double-digit gains - in January 2006, writes Mediapost. BusinessWeek and Newsweek rose over 18 percent. U.S. News & World Report showed gains of 12 percent. Only Time reported a decline, falling 16.8 percent.

Related topics: Magazines, List Marketing, Planning, Signs of What's to Come, Feature, Financial, Demographics, Direct, Automotive, Business-to-Business, Buying, Print...    email this    permanent link

Citibank Plans to Trim Credit Card Direct Marketing Agencies

For its credit-card business, Citibank is reviewing its relationships with direct-marketing agencies, hoping to cut its roster to two or three companies, writes AdAge. Currently, Citibank spreads its work over many agencies and is said to be meeting initially with 25 of them.

Related topics: List Marketing, Pitches/Wins/Losses, Financial, Demographics, Agencies, Direct...    email this    permanent link

U.S. Postal Service Sends Comics to Educate

February 22nd, the U.S. Postal Service will begin mailing a monthly postcard featuring characters from the comic strips Cathy and Dilbert to inform its 120 million residential and 10 million business customers of its services, AdAge writes. The first efforts will promote offered services of the Postal Service that have not been publicized or promoted recently.

Related topics: Viral Marketing, List Marketing, Demographics, Campaigns of Note, Direct...    email this    permanent link

Online Ads Influence College Students to Buy

According to the 2006 Online Advertising: Habits survey recently released by Experience, Inc., 98 percent of college students have made an online purchase, 50 percent made a purchase based on an online ad, and 34 percent said online advertising was the most influential way to motivate them to learn more about a product or service, writes eMarketer.

Related topics: Planning, Promotions, Youth, Feature, Personalization, E-Commerce, Behavioral Marketing, Buying, Demographics, Interactive...    email this    permanent link

Day Three: Doomsday for NBC, Highpoint for ABC

Ohno

NBC’s three top stories for the 2006 Winter Olympics all fell through on day three of the games as Michelle Kwan dropped out, skier Bode Miller missed a medal in the first of his five events, and speed skater Apolo Anton Ohno failed to make the finals, writes Media Life. As a result, viewer numbers dipped 19 percent during the last hour, still remaining within the network’s guarantee to advertisers. ABC had its top non-sports night of the season, becoming the first non-Olympic network to win a night among adults 18-49 opposite the games in 18 years.

Related topics: Television...    email this    permanent link

Billboard Bill to Ban Smut, Allow Owners to Cut Trees

A bill was voted out of a House committee last week in Georgia that would ban signs that appeal to prurient interests and would exempt billboard owners from paying to cut trees that block business signs, the Atlanta Journal Constitution reports. The bill HB 1097, sponsored by Rep. Tom McCall (R-Elberton), also makes way for newer billboards that use electronic illumination to display multiple messages, which could potentially be distracting for motorists.

Related topics: Regulatory, Signs of What's to Come, Planning, Demographics, Buying, Outdoor...    email this    permanent link

Olympic Interest Low, As Predicted

NBC’s coverage of the first three days of the Torino Winter Olympic Games dominated Nielsen’s prime-time ratings, but has posted predictably lower ratings than the 2002 Salt Lake City Games and the 1998 Nagano Games, writes Reuters. Only half of the number of U.S. viewers of the 2002 games in Salt Lake City tuned in to watch Friday’s opening ceremonies, which averaged fewer than 23 million.

Related topics: Planning, TV Cable, TV Network, Measurement/Analytics, Europe, Buying, Entertainment, Television...    email this    permanent link
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February 15th, 2006
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