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The Kelsey Group predicts that the global market for local search, including online Yellow Pages, will grow at an annual rate of 30.5 percent in the next five years, reaching $13 billion in 2010 from the $3.4 billion in 2005, report MediaPost and ClickZ (via MarketingVOX). Interactive classifieds are forecast to grow 7.9 percent per year, reaching $21.1 billion in 2010, from $14.4 billion in 2005. Kelsey also predicted very high annual growth for pay-per-call.
“I think that we’re going to see pay-per-call in the newspapers. I think we’ll see it as a way to retain advertisers,” said Kelsey Group Analyst Greg Sterling. Pay-per-call is forecast to grow at a 130 percent annual rate, reaching $3.7 billion in 2010, from $57 million in 2005.
“We’re going to see a trend towards more performance media, where value is proven and self-evident to the advertiser, and that’s the influence of internet on traditional marketing,” Sterling said.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
