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Tuesday night’s preliminary national results from Nielsen Media Research have Fox’s American Idol bringing in 63 percent more viewers than the Winter Olympics on NBC, writes Mediaweek. This is the Olympics’ second time getting outperformed by regularly scheduled shows on competing networks in the past five nights. ABC’s Sunday night programming, including Desperate Housewives and Grey’s Anatomy, scored higher ratings in all demos but males.
Wednesday was expected to be another competitive night for the Olympics, with ABC airing a first-run episode of Lost, and Fox airing another episode of American Idol.
In the 18-49 demo, night 5 of this year’s Olympics dropped 46 percent from the fifth night of the 2002 Salt Lake City Winter Olympics and 45 percent form the corresponding night during the 1998 Nagano Olympics.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
