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The NFL Network signed Reebok as the first presenting sponsorship of its combine coverage and hopes to raise the network’s profile in the ad community by joining the upfront parade with its April 26th presentation to advertisers, writes Mediapost.
Foregoing an estimated $400 million in rights fees it could have earned from another media company, the NFL Network received rights to eight NFL games for this next season to strengthen its own property. The network must now increase ad sales and boost distribution beyond the current 35 million homes.
The 2006 NFL Scouting Combine on NFL Network Presented by Reebok gives Reebok exposure in areas including tune-in promos, opening and closing billboards, on-set logo placement and the title sponsorship of a feature segment.
The network is looking to increase revenue by attaching presenting sponsorships to its main events such as its pre-Super Bowl coverage, with which Coors Light has just signed. Hoping to drive ad sales, the network will package its eight NFL games with other programming, including highlights, analysis, and historical footage.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
