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Turner Sports is capitalizing on the popularity of motorists’ biggest event by launching a Daytona 500 ad gallery at NASCAR.com, writes ClickZ. The strategy is similar to that used by AOL, which created the Super Bowl ad gallery that created more than 42 million video streams.
“Consumers have come to expect innovative and exciting ads during the airing of these events and we are pleased to be able to offer this content in a fun way to our viewers,” said NASCAR.com VP and general manager Scott Bailey.
Advertisers spent about $35 million on TV spots during last year’s daylong event on Fox, which attracted almost 19 million viewers. Companies in this year’s Commercial Showcase will include Budweiser, Coca-Cola, Chevy, Ford, Pepsi, Home Depot, NASCAR and NASCAR.COM.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
