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Recognizing the increasing percentage of Americans depending exclusively on cell phones, Arbitron announced Thursday it would begin including cell phone-only households in its radio diary surveys starting in 2008, writes Mediaweek. The company currently recruits its diarykeepers by calling only landline telephone exchanges.
In a study done by Arbitron comparing the listening patterns of cell-phone only persons to landliners, the company found that the two groups have different listening habits, but there was little change in the ratings.
According to Arbitron, the cell-phone only group tends to be aged 18 to 34 and spend more time listening to the radio. An estimated 7 percent of the population is cell phone only, according to a recent National Health Interview Survey.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
