»
Yet another study points to the plans of advertisers to reduce spending on traditional advertising to allocate more to new media and alternative strategies such as buzz marketing, according to Mediapost. The most recent study, Marketing 2006: 2006’s Timid Start, will be released by Blackfriars Communications on March 1, and predicts an almost 10 percent drop in the portion of marketing budgets allocated to traditional advertising as compared to 2005, with most of the shift going to new media and new strategies such as word of mouth, buzz marketing, and viral marketing.
Blackfriars predicts a 13 percent increase in overall marketing spending in 2006. Non-traditional approaches can expect to see further increases in their share of overall marketing budgets in coming years.
This marks the first year that non-traditional approaches have been tracked in the Blackfriars annual analysis and forecast. Blackfriars principal Carl Howe pointed out that those interviewed for the report were not marketing executives but business executives of “all flavors. Thesee are owners, directors, and senior VPs.” In other words, they’re decision-makers rather than marketing executives who have an incentive “to put their own spin on budget numbers.”
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
