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Billboard and MSN are partnering to produce a co-branded Spanish-language Latino music website, intending for it to become the “ultimate destination for Latin music lovers,” the companies announced, according to MarketingVox. The site aims to capitalize on the annual Billboard Latin Music Conference & Awards, presented by Heineken in association with Burger King. It will feature articles covering the event, Billboard reviews of archived albums for the 2006 Billboard Latin Music Award nominees, and photos from the event.
The site will also feature live performances, red carpet clips and artists’ interviews from Billboard on MSN Video. “Billboard Latino,” the Spanish-language television show produced by 13th Floor Television and aired on Azteca America, will provide exclusive content to the site.
Content will also include from Billboard magazine and Billboard.com articles translated into Spanish; artist biographies, interviews, press releases and photos; and the weekly Hot Latin Songs and Hot Latin Albums charts.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
