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The Media Audit/Ipsos announced Tuesday that its smart cell phone-based measurement system technology has passed a lab test by RAJAR, the U.K. radio ratings consortium, and said it will announce this spring the details for the full field test set for this summer, writes Mediaweek.
Ipsos is positioning this technology as a viable competitor to Arbitron’s portable people meter, as both companies are two of the seven finalists in the Clear Channel Radio’s selection of a new radio ratings system.
Both Arbitron and Ipsos have designed multimedia solutions to measure radio, TV, cable and internet exposure.
The Media Audit said that by not having had to develop any hardware, its smart cell phone has an advantage over other systems. Arbitron refuted the viability of a “dual use” electronic device Tuesday, saying that using a cell phone to measure media behavior would create biased ratings because different age groups use cell phones differently.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
