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For the first time since 2002, Procter & Gamble has realigned its interactive agency roster, which now lists seven shops, adding new ones and dropping old ones, and recognizing one that had picked up a large P&G account without formal roster status, reports AdAge (via MarketingVox). Left off the roster are WhittmanHart Interactive, Chicago; WPP Group’s Grey Interactive, New York; and Omnicom Group’s Targetbase, Irving, Texas (the latter will continue database marketing work for P&G).
The roster now includes incumbents imc2 and WPP’s Bridge Worldwide, both Cincinnati; Omnicom’s Critical Mass, named in 2004 to handle interactive for Pampers, is now official, as is independent Digitas, Boston, which already handles Gillette. Newcomers include Avenue A/Razorfish, New York; Havas’s Euro RSCG, New York; and Resource Interactive, Columbus.
Those no longer on the roster can continue on accounts they have but won’t be able to compete for new ones or defend reviews, if any.
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