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Living life has been and remains, as exemplified by web search, a process of searching for what we want or need - and the job of advertisers is to provide answers. Though that’s not exactly what he said, CEO David Verklin of Carat Americas, speaking at the Yahoo Search Marketing summit, did say that search has become vital to marketing and advertising, writes MediaPost (via MarketingVOX). “Search is becoming the behavior of choice,” he is quoted as saying. “Our job as advertisers is to put our clients’ products in the path of search behavior.”
“Search will become ubiquitous,” he offered, elaborating that “search” as a concept has transcended the notion of web search. Tivo, for example, is “a search engine for television,” just as, for cars, GPS is a form of search, he said.
He proposed that marketers adopt a “web first” strategy, using search engines to send consumers to a client’s website as a first stop. He referred to recent research showing that consumers who visit search engines frequently make a offline purchases.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
