In a follow-up effort to their January 9, 2006 “Shockulator” media content analysis of Howard Stern’s inaugural program on Sirius 100 satellite radio, FamilyMediaGuide.com, a subsidiary of Media Data Corporation, reported a 34 percent overall increase in profanity.
Google closed the bidding in an auction for inventory in 26 magazines on Thursday, MediaPost reports. Ellegirl, Motor Trend, and PC World, among others, will learn early next week which marketers won print ads.
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Yahoo Search Marketing has informed advertisers that it has altered its trademark policy and will no longer allow competitor bids for keywords containing trademarks, starting March 1, according to a post by Jeremy Palmer on ReveNews (via MarketingVOX). According to Yahoo’s email to its advertisers, the move is intended “to more easily deliver quality user experiences when users search on terms that are trademarks.”
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Carat Fusion has created an exclusive advertising buyout of Slate.com’s standard interactive ad units on behalf of Hyundai in order to get in front of Slate’s audience of educated decision-makers and online shoppers. Yesterday, Hyundai was featured in a special home page site treatment on Slate.com, and also took over all standard ad units for 24 hours as part of the online media buy.
The exposure included a dissolving homepage treatment, as well as brand presence on all big box, skyscraper, and leaderboard ad units. The buy also included targeted positions on Newsweek.com which, like Slate.com, is part of Washingtonpost.Newsweek Interactive. The creative elements used in the advertising units and home page takeover execution were designed by Click Here
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Internet Broadcasting reported its third consecutive record traffic month, announcing 12.98 million online visitors for January 2006. Record traffic was driven by news and weather events including winter storms in the East and Midwest and NFL coverage. The company co-produces NBCOlympics.com plus 73 TV station websites for broadcasters, including NBC, Cox Broadcasting, Hearst-Argyle, McGraw Hill Broadcasting, Post-Newsweek, Scripps Howard, and Capitol Broadcasting Company.
National Lampoon has taken the first step to increase its online initiatives, announcing the launch of its first full broadband, IPTV programming service, National Lampoon Toga! The 24-hour on-demand video service will feature elements of National Lampoon’s the independent college TV network National Lampoon College, its website materials and materials from its motions pictures, DVD titles and TV programming.
Bookspan, a partnership between Bertelsmann and Time Warner and the parent company of Doubleday Entertainment and Yes Solutions, received a $650,000 fine Thursday from the FTC for violating the National Do Not Call Registry by calling more than 100,000 numbers on the restricted phone list and “tens of thousands of consumers” on the Bookspan-specific do-not-call list, writes Long Island Business News.
Comedy Central has created an original animated series, Samurai Love God, designed for mobile devices that it plans to launch during the first quarter of 2006, writes Mediaweek. The eight two-and-a-half minute episodes will follow a sexually charged Samurai hero, voiced by Daily Show correspondent Ed Helms, and will feature porn star Jenna Jameson and comedian Lisa Lampinelli as the voices for other characters.
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Looking at multimedia Hispanic broadcaster Univision as a role model for vertical integration, Radio One, the largest radio group targeting African Americans, plans to better integrate its platforms and monetize its audience of 14 million listeners to boost company growth, Mediaweek writes.
In the wake of Wednesday’s unveiling of My NetworkTV, News Corp.’s response to Time Warner Inc. and CBS Corp.’s creation of the CW network, media buyers wondered if there exists a need for another network and whether it would offer significantly different programming to draw in new viewers, writes Media Life.
My NetworkTV picks up the 10 News Corp.-owned UPN affiliates that will not be part of the CW network. It will strive to attract viewers 18 to 49 with programming more like daytime television than prime time, by airing new episodes of the same show every night of the week, writes The Wall Street Journal. My NetworkTV will launch two hour-long dramas, Desire and Secrets, which mimic Spanish-language telenovelas.
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Worldata is the new exclusive list manager of four lists, which collectively total more than 600,000 business-to-business professionals, BtoB writes. The lists include BBC Research, IBM’s Power Architecture e-Newsletter, Asset Protection Executive magazine and Contemporary Long Term Care magazine.
In an effort to raise the transparency level of its eco-friendly products, The Timberland Co. is placing ‘nutritional labels’ - which tell customers where and how the product was made and its environmental impact - on product boxes, writes IndustryWeek.
