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Carat Fusion has created an exclusive advertising buyout of Slate.com’s standard interactive ad units on behalf of Hyundai in order to get in front of Slate’s audience of educated decision-makers and online shoppers. Yesterday, Hyundai was featured in a special home page site treatment on Slate.com, and also took over all standard ad units for 24 hours as part of the online media buy.
The exposure included a dissolving homepage treatment, as well as brand presence on all big box, skyscraper, and leaderboard ad units. The buy also included targeted positions on Newsweek.com which, like Slate.com, is part of Washingtonpost.Newsweek Interactive. The creative elements used in the advertising units and home page takeover execution were designed by Click Here
Of Slate’s visitors, 64 percent are college graduates, 44 percent have an annual household income of $75,000 or more, 96 percent have shopped online, and 40 percent hold a professional or managerial position.
This creative media buy comes on the heels of a new eMarketer study estimating that automakers will nearly double their online ad spending over the next two years. The study projects online ad spending in the auto category to rise to $2.7 billion in 2007, up from $1.4 billion last year.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
