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In the wake of Wednesday’s unveiling of My NetworkTV, News Corp.’s response to Time Warner Inc. and CBS Corp.’s creation of the CW network, media buyers wondered if there exists a need for another network and whether it would offer significantly different programming to draw in new viewers, writes Media Life.
My NetworkTV picks up the 10 News Corp.-owned UPN affiliates that will not be part of the CW network. It will strive to attract viewers 18 to 49 with programming more like daytime television than prime time, by airing new episodes of the same show every night of the week, writes The Wall Street Journal. My NetworkTV will launch two hour-long dramas, Desire and Secrets, which mimic Spanish-language telenovelas.
The new station gives stations seeking affiliation leverage for negotiating with the CW. Rights to air My NetworkTV shows will be free to stations, while CW will charge a fee. News Corp. will receive a portion of My NetworkTV affiliates’ commercial inventory as payment. Fox said it expects ad rates to be competitive with other networks.
There may be a cross-promotion with News Corp.-owned social-networking website, MySpace.com, and the new network.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
