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Looking at multimedia Hispanic broadcaster Univision as a role model for vertical integration, Radio One, the largest radio group targeting African Americans, plans to better integrate its platforms and monetize its audience of 14 million listeners to boost company growth, Mediaweek writes.
Radio One has a 36 percent stake in a cable/satellite programming venture with Comcast Corp., called TV One. The company will launch a web portal targeting African Americans that exploits Radio One’s radio, TV, syndication and new video content. Radio One is also involved in the broadcast, distribution and DVD rights of a new theatrical movie Preaching to the Choir.
President and CEO of Radio One, Alfred Liggins, said the company’s diversification strategy is more about creating value than creating large financial gains. “We just have to make more money. We’re not going to get it off industry growth. We have to monetize the audience.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
