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Yahoo Search Marketing has informed advertisers that it has altered its trademark policy and will no longer allow competitor bids for keywords containing trademarks, starting March 1, according to a post by Jeremy Palmer on ReveNews (via MarketingVOX). According to Yahoo’s email to its advertisers, the move is intended “to more easily deliver quality user experiences when users search on terms that are trademarks.”
Under the previous policy, Palmer writes, ads would be approved “as long as your competitive comparison was (somewhat) objective and informative…. If your competitive comparison had false or misleading information, they would not be approved. Plus, there was always an option for the trademark holder to dispute the validity of the ad.”
According to Yahoo, “advertiser listings that qualify under the reseller or non-competitor information guidelines may be allowed, subject to Yahoo’s discretion to accept or reject listings.”
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
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Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
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Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
