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Though American Media - owner of gossip rags including the Star, Globe, National Enquirer and Weekly World News - continues to sell millions of copies, circulation is slipping, reports the Economist.
The National Enquirer lost over 20 percent of its circulation between 2003 and the middle of 2005. At least half of the group’s publications are expected to report lower sales in June because of stricter industry standards for measuring circulation numbers.
The industry now faces the repercussions of its own genius. Half-a-dozen publications on newsstands now use Enquirer-like exclamation marks on covers to describe the life moments of the same small circle of celebrities, and the formatting of the rest of publications has been standardized. Current trends may lead to the number of magazines exceeding the number of celebrities they feature, the article states.
Price competition has also entered the industry, with In Touch and OK! reducing cover prices from around $3 to $1.99.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
