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The Home Depot is seeking a new agency to take over its direct marketing and interactive business, which are in review after the split with its agency of record since 2002, DDB Worldwide, Chicago, writes Adage. The companies mutually agreed not to renew a 2006 direct marketing agency of record agreement, according to Adweek.
Home Depot’s initial signing with DDB turned heads because it chose the ad agency over direct-marketing shops. The marketer is now preparing to hire a specialist. Executives familiar with the situation said those chasing the job include independent Digitas and Interpublic’s MRM Worldwide and Draft.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
