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In 2006, publishers of b-to-b magazines will continue to face the challenge of losing ad dollars to the web, writes DM News in a look at the magazine landscape for 2006. While 2005 saw modest growth overall for magazine advertising, b-to-b struggled and will continue to struggle, though some growth can be expected. Publishers of b-to-b magazines are expected to continue to explore ways to create a meaningful presence on the web and to monetize it.
Consumer magazines face the same challenge, as well as increasing demands for events and other value-adds. Other challenges for consumer magazines in 2006 will include a tough stance from buyers on rate increases, last minute issue-by-issue advertising decisions, and few multiple-issue contracts. Another challenge for consumer magazines will be the fact that buyers tend to look mainly at numbers rather than the specific audience that each title can deliver.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
