Merrill Lynch: Only Internet to Have Real Ad Growth in 2006
The only medium to show real advertising growth is the internet, with cable TV also bucking the trend, according Merril Lynch’s 2006 ad expenditures forecast update two months into the year, writes Mediapost (via MarketingVox). Merrill reaffirmed its previous estimate of 4.6 percent total growth in U.S. ad expenditures from 2005 levels, a relatively conservative estimate; analyst Lauren Rich Fine wrote, however, that automotive industry advertising was an unstable factor that could undermine projections.


