»

Merrill Lynch: Only Internet to Have Real Ad Growth in 2006

The only medium to show real advertising growth is the internet, with cable TV also bucking the trend, according Merril Lynch’s 2006 ad expenditures forecast update two months into the year, writes Mediapost (via MarketingVox). Merrill reaffirmed its previous estimate of 4.6 percent total growth in U.S. ad expenditures from 2005 levels, a relatively conservative estimate; analyst Lauren Rich Fine wrote, however, that automotive industry advertising was an unstable factor that could undermine projections.

Sirius Satellite Radio To Launch ‘Court TV Morning Radio’

Sirius Satellite Radio and Court TV News have announced that Court TV Morning Radio - a weekday call-in radio news program hosted by Court TV News’s Vinnie Politan - is expected to debut March 20 on Court TV Radio.

U.S. Teens among Most Conservative, Brands Forced to Take Sides

U.S. teens appear to be more traditional and conservative than many of their global counterparts, including teenagers from India, China, Germany and France, according to the GenWorld Teen study from Energy BBDO. But not all teens fit this pattern and in fact an interesting “Blue Teen/Red Teen” phenomenon seems to be occurring: About half of U.S. teens qualify as Red Teens with strong conservative views, while the remaining half, Blue Teens, emphasize individuality and tend to reject tradition.

NBC Signs Up For Telenovelas

CEO Jeff Zucker announced that NBC Universal Television Group has signed Galan Entertainment in a two-year, first-look deal for the production of telenovelas and other English versions of Spanish-language formats across its networks, starting with NBC, Bravo, and USA, writes Broadcasting & Cable.

‘Financial Times’ Turns Profit, Sees Ad Revenue, Circ Growth

For the first time in four years, the Financial Times turned a profit in 2005, earning a total profit of $3.48 million, aided by a 9 percent increase in ad revenues over 2004, writes Editor & Publisher. So far this year, circulation has risen 4 percent, and revenues are up 12 percent.

‘Cooking Light’ Opens Restaurant Featuring Its Recipes

In a joint partnership with Chicago-based restaurant firm Lettuce Entertain You Enterprises, Cooking Light will open a kiosk restaurant called Cooking Light@foodlife, on Tuesday, that will prepare food exclusively from the recipes featured in the magazine, the New York Times writes.

News Corporation Creates Mobile Entertainment Store

The News Corporation launched its mobile entertainment store called Mobizzo on Monday and has created a production studio to focus solely on developing cellphone entertainment, writes the New York Times. The store is one of the first virtual mobile shopping malls produced by a major media company, selling directly to the consumers.

San Diego Alternative Forms Alliance with Spanish-Language Paper

The San Diego Weekly Reader will be the first alternative newspaper to form an alliance with a Spanish-language paper as it plans to publish two pages of news in Spanish from Diario San Diego, writes Editor & Publisher.

The agreement increases the reach of the paid, five-day Diario San Diego that has an estimated unaudited circulation of 6,800. The free Reader sends out 170,000 copies a week.

Clear Channel Radio Signs John Thompson For Life

Clear Channel Radio has signed Hall of Fame, former Georgetown University head basketball coach, John Thompson, to a lifetime contract with the SportsTalk station. The John Thompson Show airs weekdays and will feature interviews of sports coaches, players and writers.

New Lists Reach Private Golf Club Members

Marketers have a new way to reach the country club golf crowd - long an optimum but difficult to reach target - with a new list from KMC Marketing and list manager Names and Addresses. By using an in-house proprietary technology engine, KMC offers direct marketers a suite of direct mail lists that focus solely on actual, active private golf club members and private retirement golf community members.

advertisement

Mailers Question New Flats Sorting System

At the quarterly Mailers Technical Advisory Committee meeting last week, mailers questioned how customers would respond to a change in address label location to the top center of larger pieces of mail - a change to be brought on by the deployment of a new flats sorting system, with which the U.S. Postal Service said it will proceed - writes DM News.

Media Buying Gets Recognition It Deserves

The role of the media buyer is changing as seismic shifts in the media landscape and advertising world take place, and the growth of the American Association of Advertising Agencies’s annual conference of media buyers - beginning tomorrow in Orlando and titled Now, Soon, and the Future - will reflect those changes, the Wall Street Journal writes. Last year, attendance was at 1,345, a record for the three-day gathering, but this year 1,350 people have already registered. The event began in 1994 with an audience of 375.

‘FHM’ to Publish Orioles Edition for Baltimore Area

The April issue of men’s magazine FHM will produce a special, regional issue for the Baltimore-Washington, D.C. area, with a different cover than other regions, writes Mediaweek. Both covers will feature Anna Benson, wife of the new Baltimore Orioles pitcher Kris Benson, but the cover to be distributed in Orioles-land will show Benson in a baseball cap and red sequined bra and panties, while the cover for other areas of distribution will show Benson without the cap, wearing a plain bikini.

Related topics: Men, Planning, Demographics, Buying, Direct, Print...    email this    permanent link

CBS Streams March Madness, Dell, Marriott to Sponsor

CBS will stream March Madness again this year, but unlike last year, when consumers who wanted to watch the games online had to pony up $19.99 to view the tournament, the streams of the games will be free thanks to several blue-chip advertisers such as Courtyard by Marriott and Dell, Mediapost reports. Live games streamed online will include commercial breaks of the same length as those on TV.

NBC Looks to Lose Sweeps, but Avoids Olympics Makegoods

Through Saturday night, NBC’s Winter Olympics averaged a 12.3 household rating, putting the programming just within the 12 to 14 rating range promised to advertisers, which means that NBC is off the hook when it comes to providing makegoods to advertisers, Media Life writes. While the network won the three weeks in primetime for the 16 days of Olympics coverage, it looks as though it will finish behind ABC for the February sweeps, according to the most recent numbers.

Fox Prepares Backups If Prime Time Soaps Fail

Fox’s My Network TV is readying game and talk show pitches to fill the two-hour, six-day prime time programming block in case the network’s initial low-cost telenovelas, Desire and Secrets, fail, writes Broadcasting & Cable.

MARKETING JOBS
advertisement