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The only medium to show real advertising growth is the internet, with cable TV also bucking the trend, according Merril Lynch’s 2006 ad expenditures forecast update two months into the year, writes Mediapost (via MarketingVox). Merrill reaffirmed its previous estimate of 4.6 percent total growth in U.S. ad expenditures from 2005 levels, a relatively conservative estimate; analyst Lauren Rich Fine wrote, however, that automotive industry advertising was an unstable factor that could undermine projections.
Internet ad spend is expected to increase an estimated 27.4 percent in 2006 compared with 2005, and spending on cable TV networks is projected to increase 7 percent.
“We expect volatility by medium by month as the domestic auto manufacturers try to reduce their overall ad expenditures,” Fine wrote. “Clearly, they are moving more spending online, but at the same time they haven’t abandoned traditional media - instead, they seem to be moving money around.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
