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Through Saturday night, NBC’s Winter Olympics averaged a 12.3 household rating, putting the programming just within the 12 to 14 rating range promised to advertisers, which means that NBC is off the hook when it comes to providing makegoods to advertisers, Media Life writes. While the network won the three weeks in primetime for the 16 days of Olympics coverage, it looks as though it will finish behind ABC for the February sweeps, according to the most recent numbers.
ABC’s aggressive strategy of scheduling first-run programming against the Olympics - along with the strength of the Super Bowl - will help the network beat NBC in the key adults 18-49 demo in the sweeps. Fox is also expected to beat NBC, thanks to the continuing popularity of blockbuster program American Idol, Mediaweek writes.
On Thursday, for example, when NBC aired the women’s figure skating finals (typically the most popular event in winter games), ABC aired an original Dancing with the Stars and Fox aired a special American Idol, while CBS scheduled a first-run Survivor.
Media buyers say NBC did a poor job with promotion and presentation of the Games. If NBC can’t fix those problems before the Beijing Summer Games in 2008, the network may have a difficult time achieving more than a nominal price increase for those games.
But a study by IAG Research that monitored the effectiveness of ads run during the Olympics hints that advertisers may indeed be getting a good deal with Olympics advertising, even when ratings are low: the study showed that ads in the Olympics generated 17 percent higher brand recall, 35 percent higher message recall, and 36 percent higher likeability than ads run during the average prime time show.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
