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The News Corporation launched its mobile entertainment store called Mobizzo on Monday and has created a production studio to focus solely on developing cellphone entertainment, writes the New York Times. The store is one of the first virtual mobile shopping malls produced by a major media company, selling directly to the consumers.
Mobizzo currently offers 2,000 pieces of content, including screensavers and audio tones from 20th Century Fox films and television, tattoo designers, and street artists. Video will be available after the first year.
Currently, Mobizzo content can be delivered to T-Mobile and Cingular. According to the website, all other major U.S. carriers will be included “soon.” However, it adds, not all Mobizzo items are accessible on all mobile phone handset models.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
