»
While Donald Trump called his version of The Apprentice television’s number one show in last week’s public dispute with Martha Stewart, the new season of his NBC show premiered at only number four, in its new Monday timeslot, writes Medialife. The season-five premiere averaged a 4.0 overnight rating among viewers 18-49 during the 9 p.m. hour, falling to ABC’s The Bachelor, CBS’s programming and Fox’s 24.
Apprentice’s averages are down from seasons three and four’s premiers by 13 percent and 46 percent respectively, indicating the show may have run its course. Trump blamed last season’s low ratings on Stewart’s Apprentice, saying viewers did not want to watch two versions of same show.
Shows that saw increased ratings included NBC’s hit game show Deal or No Deal, which averaged a 4.5 rating among viewers 18-49, a 15 percent increase from its first one-week run. ABC’s The Bachelor earned an average 5.1 rating, a 24 percent increase over the 4.1 average for the last four episodes.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
