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Local newspapers are still the primary source for people seeking sports information in the morning before 9 a.m. (22.8 percent), but the internet is rapidly catching up (21.1 percent), according to a new Burst Media survey of more than 6,700 web users 18 years and older.
During the day between 9 a.m. and 4 p.m., the internet is the clear leader, cited by 34.9 percent of respondents as their primary sports information source. During the late afternoon/early evening hours, television (30.5 percent) and the internet (29.4 percent) are the most popular. In the evening after 7 p.m., TV is the most popular source of sports info with 44.9 percent of respondents citing it. One-fifth (20.1 percent) cite the internet is their primary source of sports information after 7 p.m.
In general, 51.7 percent of respondents say they use the internet to consume sports related content: one in five say they use the internet “frequently” to do this.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
