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A recent analysis of brand appearances on network prime-time TV in the fourth quarter of last year, released Monday by TNS Media Intelligence, showed that nearly 11 percent of all programming minutes include a brand reference, with some shows having more minutes of product placement than TV commercial time, writes Mediapost.
According to the study, branded references represent 20 percent of all brand mentions on network prime-time television, with the average show containing four minutes 25 seconds of product placement and 17 minutes and 35 seconds of local and national TV commercials.
The TNS analysis results are higher than those reported by Nielsen Media Research’s product placement measurement service, which estimated that 15 percent of brand mentions were product placement.
Neither TNS nor Neilson know whether or not the branded content is paid for, but the trend line suggests product placement is growing. The product integration trend is believed by some to be speeding the decline of the 30-second commercial.
Mel Karmazin is not one for modesty. During a keynote at the Media & Money Conference Tuesday, Karmazin - Sirius XM Radio CEO - said the company is clearly soon to be the most successful company in the audio entertainment industry…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
