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Revenue Science and Digital Advertising Consortium Inc., a Japanese advertising business integrator that represents major Japanese websites including Yahoo Japan, MSN Japan, and Infoseek, announced yesterday that the two companies have signed an exclusive contract for DAC to deliver Revenue Science’s behavioral targeting services to Japanese advertisers and publishers. The agreement marks the first time that behavioral targeting will be enabled for the Japanese Kanji alphabet.
“The Japanese advertising market is significant. Online is rapidly beginning to emerge as a major component of the overall plan,” says Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science, who previously worked for Grey in Japan. “I’m very confident that both advertisers and publishers are poised to maximize the value of behavioral targeting.”
DAC began trial service on select publishers including DAC’s original ad network from January 2006, and from April 2006 will start actual service.
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