United Airlines today announced it has added up to 19 music channels (depending on aircraft type) from XM Satellite radio to its onboard audio entertainment beginning this month. Channels will include Top 20 on 20 for latest hits, Suite 62 for adult R&B, Highway 16 for country fans, the Blend for adult contemporary, Top Tracks for classic rock, XM Pops for classical music, Bluesville to hear jazz and blues and Soul Street for classic soul.
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Mobile advertising company Media Trucks has launched a “permanent,” daily mobile advertising route with a scrolling billboard truck that circulates through the Loop and surrounding areas, the River North neighborhood, and the Magnificent Mile portion of Michigan Avenue Monday through Friday for a minimum of 40 hours per week.
The CW has signed up five affiliates, representing 4 percent of total TV households, bringing its total national coverage to almost 52 percent of the country, and in 18 of the nation’s top 20 markets, TheStreet.com writes. The new agreements are with a Winston Broadcasting station in Cleveland, an Emmis station in Orlando, Capital Broadcasting in Charlotte, Cascade in Louisville and Weigel Broadcasting in South Bend. These are the first independently owned stations to join the CW.
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On the heels of a recent redesign, FamilyFun magazine is offering advertisers new opportunities to reach consumers via a series of marketing programs and initiatives in the coming months. This spring FamilyFun will sponsor PTO Today’s School “Fun and Games Nights,” with activities and events for kids and parents at their local schools.
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The Associated Press (AP) has officially launched its AP Online Video Network in the U.S. after two months in beta, MarketingVox reports. Powered by MSN Video and using AP content, the ad-supported service will allow some 4,000 AP newspaper and broadcast member websites to offer a free breaking-news video content to their audience, initially totaling 45 million unique visitors. At launch, 450 sites had signed up. The service will offer 40 or so video clips per day covering national, international, technology, business and entertainment news, including this week’s Academy Awards.
Only nine hours after the launch of the network, paidContent points out, the AP posted video of President Bush, Homeland Security chief Michael Chertoff and other government officials being warned about Katrina, a day before it struck.
Host of CNBC’s Closing Bell with Maria Bartiromo and host and managing editor of The Wall Street Journal Report, announced her first radio venture, a weekday personal-finance segment called Money Minute, set to air May 1 on Clear Channel Radio stations nationwide. It will be syndicated through Premiere Radio Networks.
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The majority of decision-makers said they would boost analytics and customer behavior research budgets, according to a Customer Experience Spending Booms In 2006 report published last month by Forrester Research, DM News writes. Also, 65 percent of companies said a top priority was to shift customer interactions to the internet.
National direct response company Expert Communications Inc. announced yesterday the creation of a database marketing division which will offer customer relationship management and complete data services for marketing professionals, writes DM News.
CampusAdTrader - the online marketplace that uses web-based auction technology for buying and selling print, online and classified advertising in U.S. college newspapers - announced yesterday the launch of several new features to make it easier for its member media buyers and college newspapers to navigate the site.
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The Atlantic Monthly yesterday named New York Times reporter James Bennet its new editor, reports The New York Times. The Atlantic has been in search of an editor since last April, when owner David G. Bradley moved the magazine from Boston to Washington.
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The Radio Advertising Bureau released figures Wednesday that reversed a several-month-long trend, with national sales increasing 6 percent in January and local sales falling one percent, writes Mediaweek.
Breaking the norm of fifth-year shows experiencing a ratings slowdown, Fox’s 24, now in its fifth season, has ratings up 16 percent over last season, averaging a 5.8 in adults 18-49 in its regular timeslot Monday at 9 p.m., Media Life writes.
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According to the Interactive Advertising Bureau, actual online advertising revenues for 2005 surpassed the 8 to 15 percent predicted growth figures, amounting to $12.5 billion - a 30 percent increase over the $9.4 billion reported in 2004, writes Media Life.
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According to figures released by Terra.com - the U.S. Hispanic arm of the Terra Networks group that provides portal services to Spanish speaking users in the U.S. - U.S. Hispanics have an online presence in the education category and are a quality audience target. From January 2005 to January 2006, U.S. Hispanics had a three percent growth in the unique visitor metric education category, which follows the overall general market’s 4 percent increase. The general market panel reached 84,959,000 unique visitors, while the U.S. Hispanic panel reached 7,129,000.
U.S. Hispanics’ online activity was greater among college student than adults, with 73 percent of college students using email versus 51 percent of adults, making online college students a premium audience.
