»
CampusAdTrader - the online marketplace that uses web-based auction technology for buying and selling print, online and classified advertising in U.S. college newspapers - announced yesterday the launch of several new features to make it easier for its member media buyers and college newspapers to navigate the site.
The new features include standardized listing headlines to help compatible member schools and interested buyers find each other; improved “HotLeads” functionality; rate card values to help buyers compare published ad prices and auction prices; and circulation and geographic data has been added to the registration and item-listing pages.
“These new features are the direct result of an ongoing dialogue between CampusAdTrader and its users,” said Lisa Bannerot, Director of Media Services for Collegiate Presswire, CampusAdTrader’s corporate parent.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
