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On the heels of a recent redesign, FamilyFun magazine is offering advertisers new opportunities to reach consumers via a series of marketing programs and initiatives in the coming months. This spring FamilyFun will sponsor PTO Today’s School “Fun and Games Nights,” with activities and events for kids and parents at their local schools.
FamilyFun will team up with Wal-Mart in late summer for a Back-to-School Blitz, a five-hour family event taking place at five Wal-Mart stores across the United States. Each event consists of face painting, FamilyFun crafts, and a safety demonstration by local fire departments.
FamilyFun will also embark on a “Making Holidays Magic” Mall Tour, along with Wondertime and Disney Adventures (both Disney Publishing properties). The tour will occur on three consecutive Saturdays in October, and will showcase toys, games, software, and other products at the biggest malls in America.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
