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According to figures released by Terra.com - the U.S. Hispanic arm of the Terra Networks group that provides portal services to Spanish speaking users in the U.S. - U.S. Hispanics have an online presence in the education category and are a quality audience target. From January 2005 to January 2006, U.S. Hispanics had a three percent growth in the unique visitor metric education category, which follows the overall general market’s 4 percent increase. The general market panel reached 84,959,000 unique visitors, while the U.S. Hispanic panel reached 7,129,000.
U.S. Hispanics’ online activity was greater among college student than adults, with 73 percent of college students using email versus 51 percent of adults, making online college students a premium audience.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
