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While the “rebundling” of media and creative agencies has been a hot topic recently, particularly as creative agencies have begun to lament more frequently that the unbundling of media services has caused them to lose ground strategically, media agencies at the 4A’s conference said that rebundling doesn’t make much sense, AdAge writes. Publicis Groupe Media CEO Jack Klues said, “You’re not going to see us become the media department of a full service agency.” On the other hand, David Verklin, CEO of Carat Americas, said he imagines a day when creative agencies are powered by the media networks. Some advertisers, such as P&G, have been moving media accounts back to creative agencies. But for the most part, the trend has been going in the opposite direction: the unbundling of big agency media departments into freestanding media services shops.
This has caused mass consolidation in the world of media planning and buying in the last decade or so, which has some advertisers concerned - at least, that’s what a recent survey conducted on behalf of Eurolab, the international alliance of independent media agencies led by the U.K.’s BLM, has discovered. The survey found that 48 percent of clients who experienced consolidation of their retained media agency saw no tangible benefits, and 73 percent believe media networks “artificially” influence media channel selection, Brand Republic reports.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
