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Unlikely to dominateMerrill Lynch hosted an advertising panel of senior executives that identified new dynamics in the changing world of media and predicted that “upfronts will be different” because advertisers are hesitant to form binding, long-term contracts with old media venues while new, interactive outlets are more flexible with ad spending, writes Mediapost.
Though panelists from Deutsch, Wachovia, Ford and Unilever agreed that advertisers are looking for coordinated campaigns involving new and old media, a recent analysis from Blackfriars Communications predicted increases in non-traditional spending and further decreases in traditional marketing spending.
While online advertiser Google’s entry into the “old media” ad market has some established media players anxious, the panelists agreed that disintermediation of ad agencies and media was unlikely. Big-spending advertisers will continue to want the human expertise brought by experienced buyers and planners.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
