»
NBC Universal announced today that it will acquire iVillage for about $600 million, or $8.50 per share, writes Mediapost. Thanks to the acquisition, NBC U expects to grow its digital revenues to approximately $200 million in ‘06, and expects a 20 percent growth rate. iVillage revenues grew 20 percent in 2005 over 2004, excluding acquisitions.
iVillage, with over 14 million unique users according to comScore, offers proprietary content and a user base that commands premium advertising pricing, MarketingVox writes.
“iVillage immediately gives us scale and a profitable, established platform to expand our digital efforts, especially in the rapidly growing areas of health and women’s interests,” said Beth Comstock, President, NBC Universal Digital Media and Market Development, in a statement.
“This is all about creating important new intersections between community, content and commerce. We envision connecting more deeply online, on mobile and on demand with key consumers throughout their various life stages…. We are also looking to create a more customized consumer healthcare experience, working in association with GE Healthcare.”
Upon completion of the transaction, the iVillage team will report directly to Comstock and will remain in New York.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
