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The launch of a new Conversion Index - which compares search performances of different publisher segments within Google, Yahoo and MSN - by search marketing company Did-it.com comes at an opportune time, as some marketers complain that paid search is priced too high, writes Internet Retailer.
Of the new index, Did-it vice president of technology Craig Wood said, “The number of players in the marketplace and having more options with MSN coming on now as a third major engine–it’s all of these factors put together.” Wood added that the index began in order to demonstrate the different ad distribution partners, demographics and conversion rates of the different engines.
The initial seven months of data released finds that Google network has been first in conversion volume each month since the index started, but that AOL continuously beat conversion rates at Yahoo and Google themselves. MSN conversion rates have grown steadily, taking over that of AOL in December 2005 for the first time.
“We hope that by launching the Conversion Index, we can help focus the industry conversation on improving returns from one of the world’s most powerful forms of media,” notes executive chairman of Did-it, Kevin Lee.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
