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Six Flags and National CineMedia, the sales and marketing arm of the three largest theater circuits in the U.S. (AMC Entertainment, Cinemark USA and Regal Entertainment Group) announced today a marketing alliance giving Six Flags a significant advertising presence in those theaters through June and July 2006.
The agreement includes a film component, with customized Six Flags branded content segments running on select movie screens within a 150-mile radius of respective Six Flags parks during National CineMedia’s pre-feature entertainment program, “FirstLook.”
In addition, participating theaters will distribute special Six Flags print promotions and coupons with the sale of every movie ticket and Six Flags will have a presence in every theater lobby in multiple ways, including posters, danglers and window-cling displays.
Nearly 60 million movie-goers will visit the three movie house circuits in July and August.
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