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American Eagle Hires Former Amazon Marketing Exec

Former Amazon.com executive, Kathy Savitt, joins American Eagle Outfitters Inc. as chief marketing officer and executive vice president, responsible for brand and marketing strategies for the American Eagle brand and website AE.com, writes Internet Retailer.
Savitt worked as the vice president of strategic communications, content and initiatives at Amazon.com.

“Kathy brings more than 20 years of broad marketing experience, strong brand vision, and a proven track record for inspiring and leading creative teams,” said president and chief merchandising officer of the American Eagle brand, Susan McGalla. “In addition, her extensive experience with new product launches, e-commerce and global brand marketing fit perfectly with our goals for the AE brand.”

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Clear Channel Radio Names Humberto Luna Morning Show Host

Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…

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Dunkin’ Donuts Bows $100MM “You Kin’ Do It!” Campaign

Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”

The “You Kin’ Do It” national campaign broke with three television spots airing during…

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Local TV Stations to Beam Content to Phones, Cars

What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…

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Nearly 25% of Americans Watch Video on Mobile Phones

Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…

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Super Bowl Advertisers Expected to Integrate Campaigns around Big Game

Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.

Calkins, co-leader of…

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Meredith Zaps ‘Country Home,’ Cuts 250

The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.

The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…

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