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Frag dolls During the Women in Games International conference, held recently in San Francisco, Lisa Sikora, of the Casual Games division at Microsoft, reported that 70 percent of their players are women, writes Wired News. The Entertainment Software Association found that 44 percent of online gamers are female, who spend 57 percent of their total playtime on casual games.
A popular discussion at the show was how to encourage women to play video games. One side argued for casual games like Bejewled and Tetris that offer brain-twisting challenges in a short time period. The other side defended action games and team-based shooters.
Sikora argued, “violence, the use of force as a primary game mechanic, is an excellent way to keep women from playing your game.” However, Morgan Romine, captain of the Frag Dolls, a group of competitive female gamers, said, “There are exceptions to every generalization. I’ve seen the whole spectrum, every color of the rainbow. There are girls who love big guns and bloody creatures.”
Digital advertising spending, including in-game ads, is expected to grow to $23 billion by 2010.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
