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New York Daily News owner Mort Zuckerman is driven crazy by the fact that out on the streets, it’s the New York Post - a tabloid with half the ads, a “hemorrhaging balance sheet,” and “questionable journalistic standards” - that people talk about, according to the New York Times. In the last two years, The Daily News lost 40,000 in daily circulation while The New York Post gained 20,000.
The News remains New York’s hometown favorite, but the Post is gaining - in part, Zuckerman feels, because of the Post’s lower standards. “The Daily News is not a pure tab. I have refused to take it downmarket and become a tab in the sense of a lot of sexual exploitation or exploitation of violence,” he told the Times. “We are trying to be serious about being a centrist paper, both in terms of the editorial pages and the way we cover the news.”
The Times calls that “seriousness” into question, pointing out last week’s story on a slain John Jay College graduate student that included tabloid-like phrases such as “mummy vic” and “city beauty slain by beast.”
The Daily News, which has had three editors in as many years, will see Zuckerman’s 8-year-old daughter as publisher some day, if the newspaperman has his way. In the meantime, The Daily News and The Post will continue to duke it out, according to newspaper analyst John Morton. “A head-to-head between tabloids is as New York as cheesecake. Fortunately we have two owners who are willing to sink their money into it,” he told the Times.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
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With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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The research, which aggregated a year’s…
