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The CW - which signed five affiliates last week, continues to gain market share as it signed five more affiliates yesterday, boosting its total coverage to nearly 54 percent of the U.S., reports Mediaweek. Fox’s new prime-time network My Network TV has also picked up five new affiliates, which brings its total coverage to 40 percent of the U.S., Mediaweek writes in another article.
The CW signed long-term agreements with outlets in Kansas City (market rank number 31), Rochester (79), Chattanooga (86), El Paso (99) and Youngstown (102). The companies have agreed to carry the CW’s 30-hour lineup that combines programming from the WB and UPN networks.
My Network TV’s new affiliates include outlets in Cleveland (market rank number 16), Charlotte (27), Honolulu (72), Baton Rouge (96) and Palm Springs (153). The network offers 12 hours of prime-time programming, no reverse compensation and more local inventory.
“I love the concept of My Network TV’s business and programming model,” said Paul McTear, CEO of Raycom, which owns the Cleveland, Baton Rouge and Honolulu affiliates. “This network’s station-friendly strategic plan presents a great long-term option for broadcasters.”
Fox TV Stations CEO Jack Abernethy said Twentieth is confident it will have “more than 90 percent of the country cleared by launch.”
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
