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Lifetime is phasing out the slogan “Television for Women,” writes USA Today, but that’s not because the cable programming company no longer plans to target women. Rather, says CEO Betty Cohen, what women are saying is, “Don’t tell me you’re television for women. I’ll be the judge of that.” It’s also because Cohen finds the word “television” to be increasingly limiting. Lifetime has the opportunity to be a leading integrated electronics company for women, if steered correctly, she believes.
Moving into the upfront season, Cohen is preparing several new initiatives including new series Cheerleader Nation, Emily’s Eyes and Lovespring. She is also considering offering shows for downloading, pointing out that women are big users of technology and are driving the casual gaming industry. In fact, one of the heaviest trafficked sections of LifetimeTV.com is the casual gaming section.
Lifetime is seen as a network for the older viewer, as average viewers are aged over 50 and are not upscale. But Cohen points out that Lifetime was still a top five network among 18-49s, as well as in households with incomes above $100,000. That said, she is trying to bring the median age down a bit.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
