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Advertisers want to reach and influence women because they are the most likely of the sexes to watch TV and make most of the buying decisions. NBC - the long-time leading network among woman 18-49 - has fallen from its top spot to third place this season. Now, NBC Universal’s $600 million acquisition yesterday of women’s web company iVillage could allow the network and its cable channels to reach women through new platforms, writes Media Life.
The deal will also provide promotional opportunities for NBC, helping the network promote across multiple media to stand out from its competitors. NBC networks will begin cross-promoting its shows, including such female-targeted ones as NBC’s The Biggest Loser and Today, and Bravo’s Project Runway.
The iVillage site will make NBC clips and content available for download in an effort to draw some of its estimated 14.5 million users to NBC networks.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
