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Advertisers want to reach and influence women because they are the most likely of the sexes to watch TV and make most of the buying decisions. NBC - the long-time leading network among woman 18-49 - has fallen from its top spot to third place this season. Now, NBC Universal’s $600 million acquisition yesterday of women’s web company iVillage could allow the network and its cable channels to reach women through new platforms, writes Media Life.
The deal will also provide promotional opportunities for NBC, helping the network promote across multiple media to stand out from its competitors. NBC networks will begin cross-promoting its shows, including such female-targeted ones as NBC’s The Biggest Loser and Today, and Bravo’s Project Runway.
The iVillage site will make NBC clips and content available for download in an effort to draw some of its estimated 14.5 million users to NBC networks.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
