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Advertisers want to reach and influence women because they are the most likely of the sexes to watch TV and make most of the buying decisions. NBC - the long-time leading network among woman 18-49 - has fallen from its top spot to third place this season. Now, NBC Universal’s $600 million acquisition yesterday of women’s web company iVillage could allow the network and its cable channels to reach women through new platforms, writes Media Life.
The deal will also provide promotional opportunities for NBC, helping the network promote across multiple media to stand out from its competitors. NBC networks will begin cross-promoting its shows, including such female-targeted ones as NBC’s The Biggest Loser and Today, and Bravo’s Project Runway.
The iVillage site will make NBC clips and content available for download in an effort to draw some of its estimated 14.5 million users to NBC networks.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
