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The increasing popularity of online dating and social networking sites like MySpace.com and Facebook.com has marketers eager to tap into the sites’ advertising potential and weary about lack of control over the sites’ content, writes eMarketer.
Viacom CEO Tom Freston said his company plans to begin advertising later this year in the online social networking market. He also recognizes the challenges of the segment, stating, “It’s a difficult business to maintain your vitality in. (But) that’s not to say it can’t be done. Everyone wants to know how you’re going to monetize it. You’re asking people to advertise between conversations between two people.”
The consumer-contribution aspect of the social networking sites gives marketers and advertisers no control over the content.
Pointing to the future of user-advertiser relationships on social networking sites, websites like Flickr and Eurekster have started to give users a cut of advertising revenue from ads posted on their pages.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
