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March 9th, 2006

Google Adds Demographic Targeting to AdWords

Google has just added demographic targeting to AdWords campaigns in an apparent initial response to Microsoft adCenter’s vaunted demographic targeting abilities, writes MarketingPilgrim (via MarketingVox). According to the AdWords help site, “you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience.”

Related topics: Feature, Interactive...    email this    permanent link

‘Simpsons’ Video with Live Actors Goes Viral

A video that more-or-less faithfully re-enacts - with live actors - the introductory segment of The Simpsons show is spreading across the web “faster than Homer can say ‘Doh’” as part of a viral campaign by U.K. satellite broadcaster BSkyB, reports Reuters (via MarketingVox). The video, produced by Sky and agency Devilfish, was part of an on-air promotion for Sky One, which airs The Simpsons in the U.K. Sky released it online as part of brand-building exercise.

Related topics: Entertainment, TV Network, Viral Marketing, Demographics, Campaigns of Note, Interactive, Branding, Television...    email this    permanent link

Entercom First Radio Group Sued By Spitzer

While a number of radio groups - including CBS Radio, Clear Channel and Cox Radio - have received subpoenas in the course of New York State Attorney General Eliot Spitzer’s payola probe, Entercom Communications is the first radio group that Spitzer has sued, Mediaweek writes.

Related topics: Regulatory, Feature, Planning, Media Department, Buying, Entertainment, Radio...    email this    permanent link

‘Top Model’ Premiere Holds Its Own against ‘Idol’

When America’s Next Top Model aired on UPN last night - its two-hour, sixth season premiere - it pulled an average 3.2 overnight rating among viewers 18-34, Media Life writes. That’s a marked increase of 10 percent over last fall’s season premiere, and of note because the first hour of the show aired head-to-head with American Idol. Idol did dominate the timeslot, but Model finished second at 8 p.m. and jumped 52 percent during its final hour to a 3.8.

Related topics: Signs of What's to Come, TV Cable, TV Network, Women, Planning, Media Department, Buying, Demographics, Entertainment, Television...    email this    permanent link

ExactTarget: As List Size Grows, Consider Segmentation

A new study released by email service provider ExactTarget found that though list size proved one of the strongest determinants of email open and click-through response rates, it varied inversely with email responsiveness, writes Adrants. ExactTarget suggested that this indicates that as list size grows list segmentation should be considered.

Related topics: List Marketing, Planning, Targeting Technologies, Feature, Email, E-Commerce, Interactive, Demographics, Directories, Direct...    email this    permanent link

CMT Average Up 110 Percent Thanks to ‘Trick My Truck’

With CMT’s latest hit reality show Trick My Truck - a cross between ABC’s Extreme Makeover and MTV’s Pimp My Ride, where an auto repair team fixes up trucks of those people most in need - the network continues to roll out original programming while sustaining its foundation in country music videos, writes Media Life.

Related topics: TV Cable, TV Network, Planning, Entertainment, Buying, Demographics, Television...    email this    permanent link

CMP Combines Two ‘Hottest’ Online Trends in New Vertical Search Site

Yesterday, CMP Media launched the beta version of TechSearch.com - a vertical search site that indexes over 60 technology news publications, websites and blogs both outside and inside of CPM, writes BtoB.

Related topics: Search Engine Marketing, Search Engine Optimization, Planning, Demographics, Interactive, Blogs, Direct...    email this    permanent link

Conde Nast May Subdivide Fairchild Publications

One year after Conde Nast has expanded its reach to include the magazines formerly under the 114-year-old Fairchild Publication brand, Conde Nast executives are considering turning Fairchild into a pair of subdivisions - one for retail trades and one for fashion trades, writes the New York Observer.

Related topics: Trade Rags, Women, Planning, Media Department, List Marketing, Magazines, Print...    email this    permanent link

Redcats Tests Plus-Size Apparel Catalog

Plus-size apparel retail chain Avenue has launched a new catalog thanks to a venture with Redcats, Multichannel Merchant reports. The 84-page book began mailing on March 4, and was developed by the Redcats catalog division of Pinault-Printemps-Redoute. Redcats, the multi-title apparel and home goods mailer, teamed with Avenue because it wanted to capitalize on Avenue’s strong reputation in plus-size apparel for a younger, more fashionable audience.

Related topics: Women, List Marketing, Demographics, Co-op Marketing, Direct...    email this    permanent link

MGM Signs Palisades Media Group for Media Buying

MGM, in a continuing drive to expand its domestic theatrical distribution division, has contracted with Palisades Media Group to oversee all of the company’s media buying and planning. The agreement follows announcements that MGM is remaking itself as a “Hollywood powerhouse” based on a “hybrid business model,” the company claims.

Related topics: Entertainment, Planning, Buying, Branding, Agencies, Outdoor...    email this    permanent link
March 9th, 2006

Wal-Mart, TV One Target Blacks in Stores

Wal-Mart will begin airing programming produced together with TV One - a new cable network that targets African American adults - on the Wal-Mart Television Network that reaches shoppers in 2,850 Wal-Mart stores nationwide, Mediapost reports. This comes just a few months after bloggers blasted the retail giant for producing search results in a way that seemed racist against African Americans.

Related topics: Demographics, Media Department, TV Cable, Co-op Marketing, Campaigns of Note, Outdoor, African American, Television...    email this    permanent link

‘Advocate,’ ‘Out’ Lose Editorial Director

Judy Wieder, executive vp-editorial director of LPI Media - parent company of Out and The Advocate magazines - is stepping down, and the move comes at a time of uncertainty for LPI, which was acquired last Nov. by PlanetOut, AdAge writes.

Gay media is facing increasing competition on two fronts, according to the article: from mainstream media that is increasingly including gay content, and from new gay platforms such as Viacom’s Logo network.

Related topics: Magazines, Planning, List Marketing, Demographics, Direct, Buying, Print...    email this    permanent link

Stern Trashes Moonves, Calls Lawsuit ‘Frivolous’

Howard Stern called CBS Corp. president Les Moonves “vindictive, vicious and jealous,” when the Sirius Satellite Radio shock jock launched his “I Hate Les Moonves Tour” Tuesday night, writes the New York Post.

Related topics: Shenanigans/Humor/Parody, Planning, Entertainment, Radio...    email this    permanent link

Soda Share Down for First Time in 20 Years

Beverage Digest recently reported that for the first time in two decades, the carbonated soft drink category’s volume declined, falling 0.2 percent in 2005, writes Brandweek.

Related topics: Promotions, Research, Planning, Demographics, Branding, Outdoor...    email this    permanent link

Fear of Consumer Backlash Slows Cellphone Ad, Content Distribution

Though the wireless industry was optimistic about cellphone-based advertising and content distribution, the fear of consumer backlash has influenced the latest big wireless content deals to be exclusively subscription based, reports Ad Age.

Related topics: Signs of What's to Come, Planning, Telecom, TV Network, Wireless, Media Department, Integrated/Cross-Media/Convergence, Interactive, Direct, Buying, Demographics, Entertainment, Television...    email this    permanent link
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