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Though the wireless industry was optimistic about cellphone-based advertising and content distribution, the fear of consumer backlash has influenced the latest big wireless content deals to be exclusively subscription based, reports Ad Age.
Despite marketers’ natural interest in mobile advertising, no advertisers have come forth as of yet. New services, including Fox Corp.’s new global mobile-content company Mobizzo and CBS Corp.’s CBS News to Go and Entertainment Tonight product ET to Go, will only be offered through subscription.
CBS vice president of wireless, Cyriac Roeding, said advertisements have yet to enter subscription-video products because “we’re creating a lot of things on the sly and advertisers need a lot longer lead time. It’s about getting the two development cycles aligned.”
An Airwide Solutions survey published February 27 found that 89 percent of major brands plan to market via cellphones by 2008, and over half of the brands forecast spending between 5 percent and 25 percent of their marketing budgets in mobiles in the next five years.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
