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When America’s Next Top Model aired on UPN last night - its two-hour, sixth season premiere - it pulled an average 3.2 overnight rating among viewers 18-34, Media Life writes. That’s a marked increase of 10 percent over last fall’s season premiere, and of note because the first hour of the show aired head-to-head with American Idol. Idol did dominate the timeslot, but Model finished second at 8 p.m. and jumped 52 percent during its final hour to a 3.8.
However, among women 18-34, the show was flat compared to last fall’s premiere, averaging a 4.7 rating. But among women, too, it jumped after Idol went off the air, to a 5.7.
Host Tyra Banks also has a syndicated daytime talk show titled Tyra, which set several series-bests during February sweeps, the article says.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
